As a digital marketing professional with a passion for innovation and project management, I am highly motivated, educated, with diverse marketing and technology experience. I have a proven track record of success in driving business growth and change, from start-ups to billion-dollar publicly traded companies. Building strong business relationships comes naturally to me, and I am comfortable presenting to all levels of an organization, clients, and the public. I possess exceptional negotiation skills and excel at problem-solving, mediation, and mentoring. I am skilled in achieving organizational, individual, and team goals with balance and integrity.

Experience

Bedrock Financial Services Scottsdale, AZ — Web & Marketing Manager Sept. 3rd, 2022 – March 15th, 2023

  • Managed off-shore teams of web developers on multiple concurrent website builds, demonstrating exceptional project management and technical leadership skills.
  • Utilized web analytics tools like Google Analytics to analyze website traffic statistics, resulting in data-driven decisions that improved the effectiveness of online campaigns.
  • Developed and implemented online marketing strategies tailored to meet the business goals of multiple verticals, contributing to increased brand visibility and lead generation.
  • Monitored social media channels and promptly responded to user questions and comments, showcasing excellent customer service and engagement with the target audience.
  • Created and maintained websites to promote the company’s products and services, primarily using WordPress, ensuring content accuracy, relevance, and user-friendly navigation.
  • Developed and executed marketing campaigns using various communication channels, such as email, direct mail, and telemarketing, resulting in increased customer engagement and conversions.
  • Monitored search engine rankings and made necessary adjustments to position the company’s website prominently in search results for relevant keywords, leading to increased organic traffic.
  • Implemented strategies to improve conversion rates and generate leads from website visitors, resulting in increased sales and revenue for the company.
  • Successfully maintained the web server through cPanel, ensuring website security by implementing firewalls, security techniques, and WordPress best practices.

RX Marketing Group Phoenix AZ — Account Manager, Media Team April 30th, 2018 – Dec 10th, 2021

  • Managed 75 active accounts, ensuring exceptional service delivery and client satisfaction.
  • Proactively removed underperforming offers and introduced new ones, resulting in an increase in lead generation and surpassing monthly lead targets by 20%.
  • Cultivated strong business relationships with existing clients, leading to increased account usage and opportunities for up-selling and cross-selling products within the client base.
  • Successfully negotiated contracts with clients, establishing mutually beneficial timelines and performance expectations, resulting in long-term partnerships.
  • Conducted quarterly client business reviews to ensure client satisfaction and address any concerns, leading to enhanced client loyalty and retention.
  • Identified and managed new initiatives and business opportunities for clients, contributing to business growth and revenue expansion.
  • Collaborated and coordinated with the sales team and other departments, fostering a cohesive and united approach to deliver optimal results for clients.
  • Demonstrated expertise in understanding the technical and business aspects of each client’s needs, positioning the company as a reliable and knowledgeable partner.
  • Provided accurate and timely monthly product and revenue forecasts by account, supporting clients’ budgeting and financial planning processes.

Grand Canyon University Phoenix AZ — Associate Director, Marketing Technology Jan 2014 – Nov 2017

  • Developed and managed a digital development project roadmap for numerous open projects, extending 12 months forward, resulting in a continuous stream of innovative website improvements and new digital marketing initiatives.
  • Managed a team budget of $2+ million annually and additionally led a budget of $10 million annually for various marketing projects, leading to optimized marketing efforts and improved ROI.
  • Collaborated with IT, executives, and sales directors to develop cohesive strategies that increased client satisfaction and supported the achievement of marketing goals.
  • Led two teams, comprising 14 staff members, including managers, developers, designers, and quality assurance personnel, consistently delivering successful projects on time and within budget.
  • Conducted Search Engine Optimization (SEO) and analytical reporting for multiple enterprise domains, each with a monthly traffic average of above 1 million views, meeting monthly lead attribution goals.
  • Successfully achieved AA conformance on main websites with respect to Web Content Accessibility Guidelines (WCAG), improving the website’s accessibility for all users.
  • Ensured consistency across all digital marketing channels, improving brand identity and enhancing user experience across all touchpoints.
  • Stayed up-to-date with digital technology developments, providing innovative ideas that helped the organization stand out in the digital landscape.
  • Managed the organization’s domain portfolio, ensuring proper registration, renewal, and domain strategy alignment with business goals.

Grand Canyon University Phoenix AZ — Manager, Web Development Oct 2007 – Jan 2014

  • Led and managed a team of designers and developers, fostering a collaborative and productive work environment, enhancing team skills and performance through training and mentorship programs.
  • Ensured the smooth progress of projects, meeting deadlines and delivering high-quality web solutions that met client expectations.
  • Established web architecture that supported scalability, performance, and security, resulting in stable and efficient web applications. • Provided technical advice and guidance to the team, promoting best practices and ensuring the use of cutting-edge technologies in web development projects.
  • Conducted comprehensive code reviews that emphasized best coding practices, leading to improved code quality and maintainability.
  • Oversaw LAMP stack development server environments, managing server configurations and ensuring optimal performance and security.
  • Facilitated successful integrations between web server applications and various internal systems, improving data flow and enhancing operational efficiency.
  • Collaborated closely with IT and Marketing departments, effectively translating business requirements into technical solutions that supported organizational goals.
  • Demonstrated quick and effective troubleshooting skills, resolving web application and server issues promptly to minimize downtime and user impact.
  • Provided on-call support for after-hours or emergency system issues, ensuring critical systems remained operational and accessible at all times.

Grand Canyon University Phoenix AZ — Web Developer August 2004 – Oct 2007

  • Developed and maintained dynamic web applications using PHP, MySQL, and JavaScript.
  • Collaborated with cross-functional teams to gather and define project requirements, ensuring alignment with business goals.
  • Implemented responsive web design principles to create user-friendly and visually appealing websites.
  • Integrated third-party APIs and web services to enhance functionality and user experience.
  • Designed and optimized database structures for efficient data storage and retrieval.
  • Implemented security measures, including input validation and data sanitization, to prevent vulnerabilities and attacks.
  • Conducted thorough testing and debugging of web applications to ensure smooth functionality and optimal performance.
  • Utilized version control systems (e.g., Git) to manage codebase and collaborate with team members.
  • Participated in code reviews to maintain code quality, identify improvements, and share best practices.
  • Stayed up-to-date with industry trends and emerging technologies to drive continuous improvement in web development processes.
  • Provided technical support and resolved issues for existing web applications, ensuring minimal downtime and user impact.

Education

Grand Canyon University, Phoenix AZ — MBA – Management Information Services December 2007

DeVry, Phoenix AZ — BS – Computer Information Systems July 2004